01
Earned Media & Press Strategy
Whether you’re seeking your first major feature or maintaining momentum with key outlets, I develop and execute press strategies that build brand authority, not just clip counts.
Media Relations
I manage ongoing relationships with editors and journalists at beauty, lifestyle, wellness, and trade publications to keep your brand top of mind.
Story Development
I identify angles your brand hasn’t yet pitched and craft narratives that give media a reason to keep coming back.
Spokesperson Preparation
I prepare founders and executives to show up on record with the confidence and clarity that turns a good interview into a great one.
02
Strategic Communications Consultation
I partner with your C-suite to ensure your communications strategy is a direct lever for your business goals.
Business-Aligned Comms Strategy
I ensure your brand’s public voice supports key milestones, including fundraising, investor relations, and long-term growth.
Category Positioning
The brands that win don't just compete in a category — they redefine it. I find the narrative territory only your brand can own and build the communications infrastructure to make it stick.
Founder & Executive Positioning
I develop visibility strategies that build market trust and establish leadership teams as credible voices in the industry.
03
Fractional Communications Leadership
I embed directly within your team’s daily operations to guide strategy from the inside out, eliminating the "onboarding lag" and communication gaps typical of traditional agencies.
Internal Integration
I collaborate in tandem with your Creative, Digital, and Product teams to ensure a cohesive 360-degree brand story.
Agency & Team Mentorship
I provide high-level direction and oversight across internal teams and external agency partners to ensure alignment and success.
Real-Time Reputation Management
Because I am already embedded within your team, I can quickly pivot narratives and manage crisis communications with the speed and nuance of a full-time lead.
04
Experiential & Cultural Impact
This is where strategy meets the street. Because I understand the high-level goals, every activation is engineered to create visibility and lasting brand momentum.
Integrated Launch Sprints
I move beyond traditional "press hits" to create multi-channel launch moments that bridge PR, influencer, and retail.
Retail Partner Support
I design high-touch communications strategies to support your growth with key retail partners, including Sephora, Ulta, and Target.
Experiential Storytelling
I concept and execute physical brand moments—from editor dinners to pop-ups—that turn sensory experiences into shareable digital content that lives beyond the room or moment.
