ABOUT ME
Candice Hufler
Most beauty brands reach a point where generalist PR stops working — but hiring a full-time communications director isn't the right move yet. That's exactly the gap I built my practice to fill.
I'm Candice Hufler, a brand communications strategist and fractional PR director who embeds directly with founder-led and scaling beauty brands. I work as a true extension of your team in strategy conversations, ahead of announcements, and at the speed your business demands.
Most beauty brands reach a point where generalist PR stops working — but hiring a full-time communications director isn't the right move yet. That's exactly the gap I built my practice to fill.
I'm Candice Hufler, a brand communications strategist and fractional PR director who embeds directly with founder-led and scaling beauty brands. I work as a true extension of your team in strategy conversations, ahead of announcements, and at the speed your business demands.
EXPERIENCE
PR & Influencer Director
John Paul Mitchell Systems — Los Angeles, CA2021 - 2025
PR Manager
Foundation — New York, NY2017 - 2021
Assistant Account Executive
BPCM — New York, NY2015 - 2017
EDUCATION
Bachelor of Business Administration, Fashion Merchandising
LIM College — New York, NY
My work spans the full communications picture: category positioning and brand narrative, earned media and press strategy, founder and executive visibility, retail launch support, and experiential storytelling. I've helped brands secure placements in Allure, Vogue, Forbes, and WWD, launch successfully into Sephora and Ulta, and build the communications infrastructure that earns investor confidence well before the ask.
When you work with me, you get me, start to finish. I operate as a true extension of your team: embedded in your day-to-day, aligned to your goals, and available with the responsiveness of an in-house hire. There are no handoffs, no lag when your business pivots and the strategy needs to move with it. The work stays close because I do.
I work with a focused portfolio of clients on a retainer or project basis. If you're a founder-led or scaling beauty brand preparing for a significant moment, a retail launch, a rebrand, or the next level of growth, I'd love to hear what you're building!
My work spans the full communications picture: category positioning and brand narrative, earned media and press strategy, founder and executive visibility, retail launch support, and experiential storytelling. I've helped brands secure placements in Allure, Vogue, Forbes, and WWD, launch successfully into Sephora and Ulta, and build the communications infrastructure that earns investor confidence well before the ask.
When you work with me, you get me, start to finish. I operate as a true extension of your team: embedded in your day-to-day, aligned to your goals, and available with the responsiveness of an in-house hire. There are no handoffs, no lag when your business pivots and the strategy needs to move with it. The work stays close because I do.
I work with a focused portfolio of clients on a retainer or project basis. If you're a founder-led or scaling beauty brand preparing for a significant moment, a retail launch, a rebrand, or the next level of growth, I'd love to hear what you're building!
CLients served
