Fractional PR Director for Scaling Beauty Brands

Most beauty brands outgrow generalist PR before they're ready to hire in-house. I'm Candice Hufler, a brand communications strategist and fractional PR director who embeds directly with founder-led and scaling brands to build the kind of visibility that actually moves the business.

From category positioning to earned media that actually sticks, I bring the strategic depth of a seasoned comms lead — without the full-time overhead.

Let's Connect! ✨

WHO I'VE WORKED WITH

10+

Years Experience

50+

Clients Served

100+

Projects Completed

Projects

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Tea Tree Century City Experiential Consumer Activation

Integrated Marketing

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Tea Tree Century City Experiential Consumer Activation

Integrated Marketing

View Project

Tea Tree Century City Experiential Consumer Activation

Integrated Marketing

View Project

Building Buzz for Patrick Ta Beauty Brand Launch

PR New Brand Launch

View Project

Building Buzz for Patrick Ta Beauty Brand Launch

PR New Brand Launch

View Project

Building Buzz for Patrick Ta Beauty Brand Launch

PR New Brand Launch

WHAT I DO

Four ways I can work with your brand.

Earned Media

Whether you’re seeking your first major feature or maintaining momentum with key outlets, I develop and execute press strategies that build brand authority, not just clip counts.

Media Relations

Story Development

Spokesperson Preparation

Strategic Comms

I partner with your C-suite to ensure your communications strategy is a direct lever for your business goals.

Business-Aligned Comms Strategy

Category Positioning

Founder & Executive Positioning

Fractional Leadership

I embed directly within your team’s daily operations to guide strategy from the inside out, eliminating the "onboarding lag" and communication gaps typical of traditional agencies.

Internal Integration

Agency & Team Mentorship

Real-Time Reputation Management

Experiential

This is where strategy meets the street. Because I understand the high-level goals, every activation is engineered to create visibility and lasting brand momentum.

Integrated Launch Sprints

Retail Partner Support

Experiential Storytelling

Fractional Leadership

I embed directly within your team’s daily operations to guide strategy from the inside out, eliminating the "onboarding lag" and communication gaps typical of traditional agencies.

Internal Integration

Agency & Team Mentorship

Real-Time Reputation Management

Experiential

This is where strategy meets the street. Because I understand the high-level goals, every activation is engineered to create visibility and lasting brand momentum.

Integrated Launch Sprints

Retail Partner Support

Experiential Storytelling

Behind the Scenes